Over the Past Twenty Years, the Study of Industrial Organization--The Analysis of Imperfectly Competitive Markets--Has Grown From a Niche Area of Microeconomics to a Key Component of Economics and of Related Disciplines Such As Finance, Strategy, and Marketing. This Book Provides an Issue-Driven Introduction to Industrial Organization. It Includes a Vast Array of Examples, From Both Within and Outside the United States. While Formal in Its Approach, the Book is Written in a Way That Requires Only Basic Mathematical Training. Supplemental Materials Posted on the Web Make More Extensive Use of Algebra and Calculus.